We believe that something fundamental is missing in luxury.
You and me – the customer.
Not so long ago, luxury was about creating beautiful and unique custom products based on your individual preferences, taste and budget – and handcrafted by skilled artisans. But mass production has eliminated the voice of the customer except at the highest levels, where a custom product now commands a huge premium and takes several months to produce. Beyond this sea of sameness, the luxury goods industry structure drives increasingly absurd prices, and a culture of pretense and elitism along with it.
We started because we want to Redefine Luxury. Actually, we'd like you to redefine luxury with us, by actively participating in the creation of your product. Starting with handbags, we are building a transformational luxury brand that delivers exquisitely handcrafted custom products, manufactured in New York City, at a price that reflects only what went into making your product, and delivered in less than 21 days. represents a return to True Luxury, defined by Craftsmanship, Quality, and having something beautiful Made Just For You.
We're bringing luxury back to what it once was, in a way it could only happen today. Join us.
Individuality has its own status.™
The Luxury Of Customized Craftsmanship
We believe that True Luxury is defined by Craftsmanship, Quality and having something beautiful Made Just For You. We know — we’ve been doing this for over 50 years.
We bring unparalleled expertise and experience to our quest to build a transformational luxury brand. We work with the best tanneries in the world, we use solid brass hardware with precious metal finishes, and we meticulously handcraft our custom handbags at our atelier in the NYC Garment District.
Craftsmanship is just that — a craft, an art. It stands on its own, punctuated by your hand and your individual sense of what makes you unique. Let us show you True Luxury.
Unparalleled Expertise in Luxury Leathergoods
Stephanie Sarka, CEO, is a seasoned entrepreneur with deep experience in building businesses and brands. Initially following the traditional path to Goldman Sachs, she quickly realized that she is a builder, not a banker. So she went to Paris to work for a year at International Flavors & Fragrances. After getting her MBA at Harvard, she worked for Lew Frankfort at Coach for seven years, where she earned her stripes as a “merchant” and an “operator” and held numerous leadership positions; she also led the successful re-launch of Mark Cross, the American luxury goods brand. Stephanie was subsequently a co-founder of Overture (formerly GoTo), one of the first hugely successful Internet companies; they invented the paid search business model, growing the business to almost $1 bn in revenue in 4 years. Since then, she has been actively engaged in the burgeoning NYC startup community as an entrepreneur, investor and advisor.
Frank Zambrelli, Creative Director & Designer, has an extensive background in product design, branding and production technology for luxury leathergoods. Headed for medical school, an unexpected trip to the European fashion shows radically altered his plans. He instead went to the Fashion Institute of Technology and graduated with a dream job at Chanel, working between Paris and New York, during the brand’s renaissance under Karl Lagerfeld. At Cole Haan, under the guidance of John Varvatos, he further developed his craft in European factories. Frank subsequently went to Coach where he led the successful launch of the venerable firm’s foray into footwear. Ten years ago, he and a colleague at Coach began their own design studio where they were instrumental in the success of major brands including Calvin Klein Collection, Derek Lam, Marchesa, Hunter Boot, Judith Leiber, Ghurka, and many others. Frank is the current chairman of the Accessories Council.
Anthony Luciano, Master Craftsman, is an American luxury handbag designer of Italian heritage, and one of the only remaining bespoke handbag craftsmen in the United States. His passion for his craft was ignited at an early age at the side of his mother, a seamstress, and his father, a skilled carpenter – from whom he inherited his penchant for handwork and meticulous craftsmanship. After graduating from the Fashion Institute of Technology, Anthony worked in several aspects of the fashion industry before becoming design director at an independent accessories company. It was there that he realized his innate desire to create one-of-a-kind handbags. He launched his eponymous label in 2000 and was immediately picked up by Bergdorf Goodman, Stanley Korshak and Lane Crawford. Anthony has an ardently loyal following, both on and off the red carpet, with his couture handbags sold in select Neiman Marcus stores and specialty boutiques across the globe.